The REAL BTS: Euphoria [2011]

 
"Filmception" - as one of the YouTuber commented at this video.

Yeah you can say that, a concept that came to mind after much thought when the theme first came out for the BMW shorties 2011: Joy. As a filmmaker. As a Malaysian.

But now that the theme has "progressed" from that to just "Joy", it's no surprise why the chances of entering top 10 decreased drastically. Well then, I guess we still got much to learn! (competition technicality wise)

I've got quite a few interesting responses for Euphoria. Some saw the beauty of it while some still struggle grasping the main storyline behind the whole short film. So.. to clear everything up, here goes:

- It's titled Euphoria due to the fact that in today's era, many settle for quick and instant laughter. Although temporary and often time than not involving painful circumstances, it's that heightened burst of happiness they yearn for only. Versus to a deep and calm sense of joy, unwavering despite the circumstances faced, this short film attempts to address just that.

- The "blueprint" background at the start isn't random or just for fun. It's to represent on how today's education and upbringing culture has made many people into blueprints of a desired design. A design that deaden our senses for a deep, real joy.

- The concept of this short film is to show joy in a few approaches:- 
a.) Euphoria, the movie itself

i.) Gavin attempts to give Long a paradigm shift on his ideas of what Joy is. He does that by first turning in boring and mundane life into a whirlwind as he brings back 2 of his long lost childhood mates. One is his lover while the other, his best friend. Gavin then takes away his lover and causes Long to pay close attention to what Gavin has to say. He believes in human supremacy and that to really reap the joy of life, one must achieve the maximum capacity of human emotions and brilliance and erase away unnecessary relationships that hinders that very goal.
ii.) Long found back his deep sense of joy as he now really wants to fight back for both of his lover and friend. He tries but wasn't able to take down the thug or Gavin.. yet managed to do so finally after hurling a difficult philosophy for Gavin to reconcile.
iii.) Chen expressed his joy of a reunion after not seeing each other for so long. He's willing to risk himself to save the day but obviously - it failed.

b.) The film-making process

i.) The in-between clips that shows the "behind the scenes" display of how much work and effort required to produce such a film. Everyone being focused in their roles and ensure that it all goes well. It shows that the pride and joy the crew can take in after all the effort placed into it.
ii.) The fun parts also show that it isn't all serious and no laughs at all. The crew cherish these memories and will always reflect on the joyful days of film making.

c.) The interview footage

i.) The up-close and personal talks with the different roles of the production as they each express their own unique ways of deeming joy in their lives.

Yet, at the end of the day, can one really describe what joy is?

It was a great collaboration with threeminutenights and Jenn as their contribution has no doubt increased the quality of this production. Not to mention a few more others who helped out in so many ways, THANK YOU!

It took us exactly 11 hours to shoot this and countless hours to edit it. Special credits to Jee Yann and Devon Chew to produce the soundtrack in such a short span of time!

However, I've been contemplating to whether fully produce Euphoria without the "filmception" concept.. what do you guys think?

SUBSCRIBE:-

SUNDAE PRODUCTIONS
Website:http://www.sundaeproductions.com/
YouTube: http://bit.ly/sundaeproductions
Facebook: http://on.fb.me/ghnoST
Twitter: http://twitter.com/#!/sundaepro
Email: sundaeproductions@gmail.com

RAFFI TH'NG
Website: http://www.raffithng.com/
Youtube: http://www.youtube.com/user/tinkerjolt
Facebook: https://www.facebook.com/raffithngphotography
E-mail: raffithng@gmail.com

JENN CHIA
Website: http://yenart.deviantart.com/
Facebook: http://on.fb.me/n1xf1Z
Youtube: http://www.youtube.com/user/jennchiayy
E-mail: yen-yi@live.com

THREEMINUTENIGHTS
Youtube: http://www.youtube.com/user/threeminutenights
Facebook: http://www.facebook.com/#!/threeminutenights

DMINGTHING
Youtube: http://www.youtube.com/user/dmingthing

1st Sundaeversary 2011 presents you

 Like they always say, times flies!

Many videos produced, many people met and quite a few events attended over the year. As cliche as it sounds, it is hard to believe that Sundae Productions is where it is today!

Anyhow, to those attending the 1st Sundaeversary, here are a few things to look forward to at that night (aside from the premiering of Euphoria 2011 of course):


- Screening of MY Generation 2.0, produced by Aaron Lim productions
- Screening of a few benchmark videos in sundae productions
- Screening of Sundae Productions 2011 video reel!

It's a good night to get to know each other as well as this will be first time all of SDP's talents gather at one same place and formally know each other. Who knows what kind of collaborated projects you guys can do together? :)

So be sure to get there on time and if you have any questions at all, ask away!

As for the other dear fans of SDP.. thank you, every single one of you from the bottom of our hearts. If only we had a bigger budget to accommodate all of you. But fret not, there's always more to come and all your contribution and support will ensure a bigger and louder event next time around!

As for now, a pretty nice wrap up for the year with entering Jayesslee's concert and the production of Euphoria [2011] (Y).

Oh yes, just in case for those who aren't too sure what's this whole Euphoria is about, it's actually a film competition entry known as BMW Shorties 2011. BMW? Yup, you got that right - German Car Brand lol. And officially, this is SDP's first movie entry for a competition as well as the largest production ever yet. (although frankly, it isn't some blockbuster multi-million dollar production la)

Looking forward to see you guys there!