The REAL BTS: Euphoria [2011]

 
"Filmception" - as one of the YouTuber commented at this video.

Yeah you can say that, a concept that came to mind after much thought when the theme first came out for the BMW shorties 2011: Joy. As a filmmaker. As a Malaysian.

But now that the theme has "progressed" from that to just "Joy", it's no surprise why the chances of entering top 10 decreased drastically. Well then, I guess we still got much to learn! (competition technicality wise)

I've got quite a few interesting responses for Euphoria. Some saw the beauty of it while some still struggle grasping the main storyline behind the whole short film. So.. to clear everything up, here goes:

- It's titled Euphoria due to the fact that in today's era, many settle for quick and instant laughter. Although temporary and often time than not involving painful circumstances, it's that heightened burst of happiness they yearn for only. Versus to a deep and calm sense of joy, unwavering despite the circumstances faced, this short film attempts to address just that.

- The "blueprint" background at the start isn't random or just for fun. It's to represent on how today's education and upbringing culture has made many people into blueprints of a desired design. A design that deaden our senses for a deep, real joy.

- The concept of this short film is to show joy in a few approaches:- 
a.) Euphoria, the movie itself

i.) Gavin attempts to give Long a paradigm shift on his ideas of what Joy is. He does that by first turning in boring and mundane life into a whirlwind as he brings back 2 of his long lost childhood mates. One is his lover while the other, his best friend. Gavin then takes away his lover and causes Long to pay close attention to what Gavin has to say. He believes in human supremacy and that to really reap the joy of life, one must achieve the maximum capacity of human emotions and brilliance and erase away unnecessary relationships that hinders that very goal.
ii.) Long found back his deep sense of joy as he now really wants to fight back for both of his lover and friend. He tries but wasn't able to take down the thug or Gavin.. yet managed to do so finally after hurling a difficult philosophy for Gavin to reconcile.
iii.) Chen expressed his joy of a reunion after not seeing each other for so long. He's willing to risk himself to save the day but obviously - it failed.

b.) The film-making process

i.) The in-between clips that shows the "behind the scenes" display of how much work and effort required to produce such a film. Everyone being focused in their roles and ensure that it all goes well. It shows that the pride and joy the crew can take in after all the effort placed into it.
ii.) The fun parts also show that it isn't all serious and no laughs at all. The crew cherish these memories and will always reflect on the joyful days of film making.

c.) The interview footage

i.) The up-close and personal talks with the different roles of the production as they each express their own unique ways of deeming joy in their lives.

Yet, at the end of the day, can one really describe what joy is?

It was a great collaboration with threeminutenights and Jenn as their contribution has no doubt increased the quality of this production. Not to mention a few more others who helped out in so many ways, THANK YOU!

It took us exactly 11 hours to shoot this and countless hours to edit it. Special credits to Jee Yann and Devon Chew to produce the soundtrack in such a short span of time!

However, I've been contemplating to whether fully produce Euphoria without the "filmception" concept.. what do you guys think?

SUBSCRIBE:-

SUNDAE PRODUCTIONS
Website:http://www.sundaeproductions.com/
YouTube: http://bit.ly/sundaeproductions
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Email: sundaeproductions@gmail.com

RAFFI TH'NG
Website: http://www.raffithng.com/
Youtube: http://www.youtube.com/user/tinkerjolt
Facebook: https://www.facebook.com/raffithngphotography
E-mail: raffithng@gmail.com

JENN CHIA
Website: http://yenart.deviantart.com/
Facebook: http://on.fb.me/n1xf1Z
Youtube: http://www.youtube.com/user/jennchiayy
E-mail: yen-yi@live.com

THREEMINUTENIGHTS
Youtube: http://www.youtube.com/user/threeminutenights
Facebook: http://www.facebook.com/#!/threeminutenights

DMINGTHING
Youtube: http://www.youtube.com/user/dmingthing